A Hilarious Parody that Speaks the Truth!

This clip from the British sketch show, That Mitchell and Webb Look, humorously shows the differences between advertisements aimed at men and advertisements aimed at women.

For women, advertisements prey on the fear that:

• They are not performing their job of maintaining the household.
• "Your kids are filthy!"
• They are losing their beauty.
• "Inevitable wrinkles... the beginnings of lady mustache."

On the other hand, for men, advertisements portray men:

• Drinking beer
• Shaving
• Attracting women

This sketch clearly shows how differently the advertising industry portrays men and women. The advertising industry is certainly influenced by our culture, but simultaneously reinforces this sexist way of thinking by continuing to run these advertisements.

Furthermore, the sketch also exemplifies how advertisers primarily target women for cleaning products, and men for more "masculine" products, such as beer.