A Woman's Role In the House

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This Kenwood mixer ad from 1961 shows the widespread belief at the time that it was the wives' duty to cook for her husband. Furthermore, the advertisement ends with the slogan, "I'm giving my wife a Kenwood Chef," implying that a woman would never be able to buy one for herself.

(Source)

Similarly, this Dormeyer appliance advertisement from the 1950s targets both men and women, but with very different approaches. It tells the wives to beg their husbands to buy these products, while it tells the husbands to buy these products for their wives before they begin crying. Thus, the advertisement implies that:

1. Only women would be interested in using these household appliances, since only women take care of the house (as it is their job).
2. Women cannot purchase items for themselves, so they must beg their husbands to buy them presents.
3. A man's duty is to provide for his wife by buying household appliances so that she can continue serving him.
4. If a woman doesn't get her presents, she will burst into tears.